New Delhi: Scientists have identified four categories of Facebook users – relationship builders, town criers, selfies and window shoppers.
On an average, 1.28 billion people check Facebook daily, and according to a recent estimate, an average Facebook user spends 35 minutes a day on the platform.
Relationship builders post, respond to others’ posts and use additional Facebook features primarily in an attempt to fortify relationships that exist beyond their virtual world.
“They use it as an extension of their real life, with their family and real-life friends,” said Tom Robinson, from Brigham Young University in the US.
Town criers, on the other hand, experience a much larger gap between their real and virtual worlds. Unconcerned with sharing photos, stories or other information about themselves, they instead “want to inform everybody about what’s going on,” Robinson said.
Selfies use Facebook to promote self. People in the selfies category use Facebook to promote themselves. They too post pictures, videos and text updates, but are focussed on getting attention, likes and comments.
Window shoppers, like town criers, feel a sense of social obligation to be on Facebook but rarely post personal information.
These users “want to see what other people are doing.