India’s Ola goes global, launches service in Australia
New Delhi: India’s app based cab service marked its international debut with soft launch in Perth (Australia). Now, it has officially launched its operations in Australia with formal launch in Sydney.
Ola has hired a local team to build partnerships and support driver-partners, it said in a statement.
“Ola’s focus is on investing in driver-partners and supporting them with new technology, training, and ways to increase earnings,” it added.
Ola is reportedly offering customers their first three rides for free.
The number of drivers registered with the service has nearly doubled to 7000 in the last three weeks. Its launch in Perth and Sydney comes at a time when ridesharing has been legalised across the country.
Ola’s chief rival is Uber, Down Under
Uber is Ola’s main competitor in the Australian market. Interestingly, SoftBank is also an investor in Uber.
Uber launched its operations in Australia in 2012 and currently operates in 19 Australian cities including the major cities of Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra.
Uber was the first to launch ride-hailing services in Australia, and today it operates in over 20 cities across the country and New Zealand.
Ola’s offers and expansion plans
The company had announced its plans to go Down Under at the end of January. Ola said it has signed up over 7,000 registered drivers.
Initially, passengers will be able to enjoy free rides for a limited time with plans introduce other “new initiatives”, in a bid to keep its service competitive once it begins charging.
The rides could be booked to and from Sydney Airport, for drop off and pick up in the designated ridesharing area.