Vitara Brezza beats Ecosport, XUV300, Nexon, Venue: Leads in Sep sale

Maruti Suzuki is taking on the attack in the compact SUV segment, promoting the Vitara Brezza with innovative schemes to attract buyers. Maruti Suzuki introduced a free warranty for 5 years or 1 lakh km.

Written by October 7, 2019 13:54

New Delhi:  Maruti Suzuki sold 10,362 units of Vitara Brezza as against Hyundai Venue’s 7,942 units and retook the lead in the compact SUV segment.
Sales of the Maruti Brezza may have dipped in the past month to 10,362 units as against 14,425 units sold in September 2018, but it has managed to gain a topmost position where compact SUVs are concerned. This is the first time in 3 months that Maruti Brezza has managed to beat Hyundai Venue in sales.

After losing its monthly sales crown for consecutive months, Maruti Suzuki Vitara Brezza has bounced back to retake the top position in the compact SUV segment in the month of September 2019. The Venue has been posting strong sales since its market debut in May 2019. Having started with just over 7,000 units in its initial month, the five-seater peaked to nearly 9,600 units in July 2019.

Maruti Suzuki is taking on the attack in the compact SUV segment, promoting the Vitara Brezza with innovative schemes to attract buyers. Maruti Suzuki introduced a free warranty for 5 years or 1 lakh km. In addition to this, there is also an attractive discount on offer. Hyundai Venue is not sold at any discount.

With Maruti Suzuki more likely launching the Vitara Brezza facelift in the coming months with a 1.5-liter SHVS petrol engine, the momentum could turn towards its favor for good. The surge in sales could be down to the massive discounts of more than Rs. 1 lakh offered on the Vitara Brezza ahead of this festive season. The largest carmaker in the country recorded a total of 1,22,640 units in September 2019 with 1,12,500 units in domestic sales, 2,952 units in OEM supply and 7,188 units in exports. As a whole, Maruti Suzuki sold nearly 40,000 units fewer than during the corresponding month last year with a YoY drop of 24.4 percent.

n the passenger vehicles' segment, the company registered a growth of 34 per cent with 17,235 units as against 12,827 units sold during the same month last year.

Hyundai reported 40,705 unit sales domestically last month while the exports stood at 17,000 units. When compared to the same period in 2018, Hyundai endured a decline of 14.8 percent in local sales as 47,781 units were retailed twelve months ago during the same period. The encouragement came through exports as Hyundai witnessed a volume increase of 13.5 percent.