New Delhi: Axis My India, a leading market research agency with proven track record in Election Survey/Opinion polls, is conducting India’s biggest survey. The recent exit polls including UP, Bihar, West Bengal, Delhi conducted by this leading media and Market Research Company predicted the most accurate results.
Taking the initiative, Axis My India has now undertaken a new and unique kind of survey in more than 600 districts with a sample size exceeding 5 lakh families. Through the survey, Axis My India seeks to find out people’s preferences for Consumer products and various Government services. Axis My India has deployed adequate logistics and platforms to enable people to voice their likes and dislikes of goods and services. People can state their liking or dislike for goods, products and services like Entertainment, Education, Banking, Insurance, Transport, e-commerce etc.
Axis surveyors will visit houses of more than 5 lakh families across the country and list out their views and opinions on varied products and services. People can also use digital platforms and other services (Axis My India website / Missed calls) of Axis My India to express their opinion. To encourage greater participation, the company is also giving a token gift to all participants.
Not just this, bumper gifts are also in the offing. A total of 10 participants from all over the country will get a Car each as the bumper prize while attractive gifts will be awarded to people in each of 600 surveyed districts. The award ceremony will also be telecast on National Television.
In last 20 years, the Axis My India has successfully reached about 16 crore families via its host of services – Mass media, Printing, Marketing, Advertising and Surveys.
Under the leadership of Mr. Pradeep Gupta, the Chairman and Managing Director, AXIS MY INDIA has become one of the fastest growing Market Research Company in India.
Axis My India, through this initiative, wants to explore the common thread between Urban and Rural India – thereby helping the Government in policy formulation. Going forward, they will conduct surveys for bringing corporate bodies and Government organisations in sync and streamlining their operations.