PM Modi to launch ‘Swachhata Hi Seva’ campaign on September 15

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New Delhi: Prime Minister Narendra Modi will launch ‘Swachhata Hi Seva’ (SHS) on Saturday. Coming just ahead of 4th anniversary of the Swachh Bharat Mission (SBM) on October 2, the initiative is aimed at giving big push to the cleanliness campaign.

The ‘Swachhata Hi Seva’ aims at accelerating the ‘Jan-Andolan’ for realizing the vision of a Clean India, further reinforcing the belief that ‘Sanitation is everyone’s business.’

PM Modi to launch Swachhata Hi Seva campaign on September 15The launch will be done via video conferencing at more than 15 locations across the country with different sections of the community and eminent public figures.

SHS 2018 will culminate with the Mahatma Gandhi International Sanitation Convention (MGISC) from September 29th to October 2nd 2018, which also marks the start of 150th birth year celebrations of Mahatma Gandhi.

PM Modi to launch Swachhata Hi Seva campaign on September 15Speaking ahead of the event, PM Modi said, “we shall come together and mark commencement of the ‘Swachhata Hi Seva Movement.’ I look forward to interacting with those who have worked assiduously on the ground to strengthen the Swachh Bharat Mission after which Swachhata activities will begin”

SHS aims at accelerating the Jan-Andolan for realizing the vision of a Clean India, further reinforcing the belief that ‘Sanitation is everyone’s business’.

Swachh survey 2018

Highlights of the campaign:

Campaign Objectives
• Accelerate the momentum of Swachh Bharat in the run-up to its 4th anniversary
• Re-energise the Swachh Bharat Jan Andolan and lay down the foundation of sustainability
• Reinforce the concept of “Sanitation as everyone’s business”
• Commence Mahatma Gandhi’s 150th birth year celebrations with a nationwide campaign

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