Alibaba Innovation Initiatives Business Group

UC users can take part in multiple engaging in-app activities in their preferred local language - including Hindi, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Bengali and Punjabi, apart from English.

According to the report, the top 10 hot words for the cricket season included Cricket, IPL, Game, T20, Stadium, MS Dhoni, Chennai Super Kings, ICC, Mumbai Indians, Indian Team, in that order.