Flipkart Launches Its First ‘Furniture Experience Centre’

The statement noted that furniture is one of the fastest-growing online categories, witnessing a surge in demand from across metros along with tier-I and tier-II towns. This is majorly driven by the digitisation wave, growing income in the hands of millennials and improving real estate scenario, thereby expanding the market size for online furniture in India to $17 billion (roughly Rs. 1,17,000 crores) in 2018, it said.

Written by July 29, 2019 12:11

New Delhi: E-commerce giant Flipkart on sunday said that it has launched its first “furniture experience centre”, in Bengaluru. The company said that it is also working with Google to enhance customers’ overall viewing experience at these centres through integration with Google Lens.

US retailer Walmart Inc today acquired 77 per cent stake in Flipkart for about USD 16 billion in its biggest acquisition till date.

“Visitors at the experience centre can use their smartphone to scan the ‘Flipkart Furniture’ icon at the experience centres, which will then route them to the platform’s furniture page, allowing them to explore the product catalogue along with their various features.”

The statement noted that furniture is one of the fastest-growing online categories, witnessing a surge in demand from across metros along with tier-I and tier-II towns. This is majorly driven by the digitisation wave, growing income in the hands of millennials and improving real estate scenario, thereby expanding the market size for online furniture in India to $17 billion (roughly Rs. 1,17,000 crores) in 2018, it said.

These changes to the onboarding process will make it easier for small sellers, who may not have prior digital expertise, to list their products on the platform and access Flipkart’s pan-India base of over 150 million customers.