Sabyasachi receives massive backlash over latest campaign

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Sabyasachi Mukherjee was mercilessly trolled after pictures of his new jewellery ad campaign featuring The Royal Bengal Mangalsutra, went viral on Wednesday.

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The campaign titled “Intimate Fine Jewellery” featured heterosexual as well as same-sex couples showcasing mangalsutra.

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Many of them expressed anger and disgust against the ad, while some others took the angle of attack on Hindu culture and hurting of religious sentiments.

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Some Netizens also initiated a protest against the campaign on the micro-blogging site.

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