New Delhi: MX Player’s original web series Ek Badnaam-Ashram Season 3 is the hot talk of the town.
Soon as the doors of Baba Nirala’s ashram opened this weekend, the devotees (viewers) couldn’t help but grace the show with their massive presence. It was viewed 100 million times in just 32 hours.
The series has been well received since the release of its very first season. Both the seasons are highly applauded by the audience, making it the most-watched series on Indian OTT.
The series seems to break its own record with each passing season. The first two seasons of Ashram received over 160M views, while just within six hours of its release, the trailer of the third season was trending at number 1 on YouTube across India. The story and characters became a topic of discussion since its release on June 3.
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The life of a godman named Baba Nirala has been highlighted in the series, who is quirky and fearless, while his lust for power has made him invincible. He considers himself above all and thinks that he is God.
Nirala seeks to gain power by exploiting women, indulging in drugs and illegal activities. While a victim of his cruel crimes Pammi has sleepless nights to take revenge on him.
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On the achievment of the series, Gautam Talwar, Chief Content Officer of MX Media said, “This unique series has witnessed a phenomenal growth in viewership and is a testament to the fact that Season 2 has clocked in less than 17 hours. This time, season 3 has crossed 100 million in just 32 hours of the series launch. We will try our best to keep showing powerful and impactful stories till the day”.
