New Delhi: Alia Bhatt recently opened up about being the ‘Brand Alia Bhatt’ and talked about her image in the public. Starting her career with Student of the Year in 2012 to being one of the producers in her recently released venture ‘Darlings’, the actor has come a long way.
The actor reportedly charges between Rs 85 lakh to a crore for a social media advertisement or post. Alia is not just a star but a youth icon as well. That is a reason why she gets a lot of brand collaborations. Her Instagram following of 68.4 million, 21.5 million on Twitter and 8.4 million on Facebook is good enough for brands to have a wide reach. According to Duff and Phelps’ celebrity brand valuation report in 2021, her brand value was calculated to be $68.1 million, also she is the youngest among the top 10 on that list. An influencer marketing executive reports that the amount can go higher during a film release.
