‘Birthday girl’ Kriti Sanon unveils new beauty brand, see details

New Delhi: Kriti Sanon is set to join the ranks of actresses-turned-entrepreneurs with the highly-anticipated launch of her own skincare brand. On Thursday, Kriti Sanon introduced her premium skincare line called Hyphen, in partnership with PEP Technologies. PEP Technologies is the parent company responsible for the popular brand mCaffeine. This collaboration marks Kriti’s venture into the skincare industry, aiming to provide customers with high-quality skincare products through the Hyphen brand.

Kriti took Instagram to share the news with her fans, she wrote,”Happy Birthday to me! It’s finally here! Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of Hyphen!”

 

View this post on Instagram

 

A post shared by Kriti (@kritisanon)

In an exciting collaboration, mCaffeine and Kriti Sanon join forces to offer simplified and realistic skincare solutions. mCaffeine brings its expertise in R&D, marketing, supply chain, distribution, logistics, and digital marketing, while Kriti’s passion and influence in skincare add a unique touch. PEP Technologies invests Rs. 30 crores in Hyphen, becoming the majority shareholder. Kriti Sanon takes on the role of Chief Customer Officer, responsible for enhancing overall customer experience. Hyphen launches three essential daily products Barrier Care Cream, the Golden Hour Glow Serum and the All I Need Sunscreen SPF 50 PA++++ and will be available in 18,000 pin codes from day one.

This venture marks a significant step for Kriti Sanon in the business world, as she ventures into the realm of skincare and beauty. With the launch of Hyphen, she aims to provide consumers with high-quality, innovative skincare products that cater to various skin types and concerns.

As an actress known for her radiant and flawless complexion, Kriti Sanon’s foray into the skincare industry seems like a natural progression. The launch of her brand will undoubtedly attract a considerable following of beauty enthusiasts eager to try her offerings.

Kriti Sanon Work Front

On the work front, Kriti Sanon is set to take on a new role as a producer with her debut film “Teen Patti”. She will also be seen in the highly anticipated movie “Ganpat” alongside Tiger Shroff. Additionally, she has an untitled project in the works opposite Shahid Kapoor. Kriti’s diverse lineup of projects showcases her versatility as an actress and her commitment to exploring different genres.