New Delhi: For the first time, Pepsi launches a brand campaign for its zero-calorie version, Pepsi Black, in an effort to provide more advantageous options to today’s health-conscious consumers.The new “Max Taste with Zero Sugar” campaign honours the harmony between flavour and wellness. With actor Jacqueline Fernandez, the campaign recreates Pepsi’s most famous Cindy Crawford commercial.
Two young boys are seen filling their tanks at the movie’s isolated, vintage gas station. Soon after, a young woman on a bicycle stops at the petrol station. When she parks her bike and takes off her helmet, Jacqueline Fernandez is seen riding it, dressed in cut-off jean shorts and a white tank top. The movie depicts Jacqueline gulping down a can of Pepsi® Black. The lads are shown to be in awe, and the movie leaves you guessing as to whether they are entranced by Jacqueline or the new Pepsi Black can before naively revealing that the boys were mesmerised by the new Pepsi Black the entire time. The engaging movie concludes by reiterating the promise made by the new Pepsi Black: maximum taste with no sugar.
Cindy’s Pepsi adv that became a global hit:
Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, commented on the launch: “With more and more people looking for sugar-free alternatives, especially post-pandemic, and with an intent to bring more positive choices to our consumers, we are all geared to launch the new Pepsi Black that brings max taste without sugar.”
View this post on Instagram
“It was lovely to work with the stunning Jacqueline Fernandez once more; she was the ideal fit for our idea of remaking the classic Cindy Crawford ad.” “We are optimistic that this campaign will be well-received by our audiences and create waves here as it did globally,” she continued.
Jacqueline stated in regards to the new movie, “I have always liked the famous Pepsi commercial and have always looked forward to working with the brand.” Recreating the classic Cindy Crawford ad has been really meaningful, and I feel privileged to be able to do so for the current SWAG generation. It was a pleasure to film this advertisement, and I have no doubt that customers in India would find the new Pepsi Black without sugar to be just as appealing as I did.
A 360-degree campaign involving TV, digital, outdoor, and social media will be used to promote the TVC.
