New Delhi: While RRR’s international success is being celebrated by many as a proud moment for Indian cinema, some critics have begun to take a dig at the makers for the over-the-top overseas promotional campaign.
Tammareddy Bharadwaj, senior Telugu director, and producer, has recently ignited some controversies after he alleged that RRR makers have blown as much as Rs. 80 crores to promote the film in the western market.
His comments came just a few days ahead of the 95th Oscars. For the unversed, RRR has begged a nomination at the Academy Awards in the Best Original Song category for its song Naatu Naatu.
Naatu Naatu has earlier made some huge headlines by winning at Golden Globes and the Critics Choice awards. For the Oscars, Naatu Naatu has not only been nominated but will also be performed during the ceremony on 12th March by the singers Rahul Sipligunj and Kaala Bhairava.
Tammareddy Bharadwaj slammed the makers of RRR for the apparent 80 crores spent on promotion in addition to the movie’s mammoth budget of 600 crores. He said instead of spending 80 crores they could have 8 more movies. Taking a jab at RRR, he said we should make movies that we like, rather than trying to please someone else.
His comments have attracted a fair amount of criticism from fans of RRR who have called him out for trying to ruin the big moment ahead of the Oscars.
Rajamouli, Jr NTR, Charan have been in talks with Hollywood studios/execs. The alleged Rs 80 Cr investment is going to change their careers & even reshape the destiny of our cinema if crossover projects happen. Meanwhile, Tammareddy Bharadwaj will give controversial interviews. https://t.co/wMnrTKSquK
— Viswanath Viswanath (@viswanath_vis) March 9, 2023
However, many also came forward in support of his comments as they shared similar sentiments about RRR’s international success.
marketing campaign for RRR should be studied in media schools, i stg https://t.co/q79GWfcNPS
— amulya??? (@amulyachntaluri) March 1, 2023
Calling Naatu Naatu an average song, a user tweeted:
RRR has the backing from BJP, RSS and RW supporters and intense marketing. A person with conscious know #NaatuNaatu or #RRR is an average song and movie. Average song winning a golden globe says it all.
— உமாசங்கர் (@meetumashankar) March 8, 2023
SS Rajamouli or any other film team member has not commented on the claims made by Tammareddy Bharadwaj yet.
