Jawan: Know why Shah Rukh Khan released the trailer just a week before the film’s release

New Delhi: Shah Rukh Khan’s much-anticipated film Jawan is set to release in just a few days. Today the makers have released the trailer too. The actor is taking the internet by storm as the trailer seems bone-chilling and now people are eagerly waiting for the release of the film. With acting Shah Rukh also had excellence in marketing as well, the actor is ensuring to build the buzz in the way to bring Jawan Toofan at the domestic as well as global box office.

The trailer dropped today and it has all the elements that make it a big screen experience that appeals to both masses and classes. However, while there is much buzz around the trailer, there is also the question of why the makers took it so long to release the trailer. Here we will unveil the whole truth.

Why Delay in the Trailer Release?

There has been a constant buzz about why the trailer got delayed. Was the trailer not ready? Were there any changes in the trailer after discussion among the inner circle? Shahrukh fans were a little disappointed due to the delay in the trailer.

 

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As per the sources inside the industry, Shah Rukh Khan and the team have planned every step leading to Jawan’s release, from dropping prevue to releasing trailer everything was planned. There was a deliberate delay in the release of the trailer, the makers wants to intact the curiosity  among its audience by releasing the trailer just before a week of films release. The  planned delay in the trailer release will lead to the surge in the advance booking of the film, further revealed the sources.

 

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Shah Rukh strategically planned its marketing scheme, not only in the north belt but also in its south market as well. Before the release of its trailer Shah Rukh also went to Chennai for Jawan’s audio launch as a part of marketing strategy to gather its South market. From relasing prevue to launching its first song Zinda Banda then Chaleya and then Not Ramaiya Vatsavaiya , to finally releasing its trailer. ShahRukh also launched it strailer at Burj Khalifa as he has a huge market in Dubai as well. The Arabic version of Chaleya is also  going to launch today.