Rajinikanth issues statement over the commercial utilization of his personality, image, voice; threatens of legal action
According to the notice published on Saturday, only the performer has discretion over how his name, voice, appearance, etc. are used for commercial purposes.
New Delhi: Superstar Rajinikanth of South India has warned against copyright infringement and threatened legal action against anyone using his name, likeness, or voice for commercial benefit without his permission. His attorney S. Elambharathi published a notice informing the public that anyone who violates the actor’s personality, including his voice, picture, name, or other distinctive conduct, will face civil and criminal penalties.
According to the notice published on Saturday, only the performer has discretion over how his name, voice, appearance, etc. are used for commercial purposes. Additionally, the notice claimed that a number of platforms, mediums, and product manufacturers were misusing his name, image, voice, caricature, artistic image, and AI-generated images to confuse the public and persuade them to purchase particular goods or to access the medium through which the actor’s manners were misappropriated. The letter warned that improper use of Rajinikanth’s name, likeness, voice, etc. could lead to public confusion and fraud.
#Superstar @rajinikanth issues public notice against “unauthorised use of his name, image, and voice!” pic.twitter.com/tZ8jOUfGWI
— Sreedhar Pillai (@sri50) January 28, 2023
It said millions and millions of his followers throughout the world refer to him as a “Superstar” due to his charm and character as an actor and a person. His fan base’s size alone and the respect he enjoys in the film business are unrivaled and undeniable. Any harm to his personal or professional reputation would be a big loss for him.
The last time we saw Rajinikanth was in Annaatthe, directed by Siruthai Siva. Currently, he is preoccupied with the filming of Nelson Dilipkumar’s Jailer. Sun Pictures has a tremendous budget to make the movie. The popular Malayalam actor Mohanlal will make a brief appearance in the movie. Jailer, a Sun Pictures production, is scheduled to open in theatres later this year. Anirudh Ravichander, a composer, is a member of the technical team.