Sonu Nigam and T-Series bury the hatchet for new song release ‘Bitter Betrayals’

New Delhi: Bollywood icon Sonu Nigam has ignited excitement among fans and the music industry with a surprising announcement. It appears that past differences have been set aside as the legendary singer revealed a brand-new collaboration with Bhushan Kumar, the Chairman and Managing Director of T-Series, one of India’s leading music and film production companies.

The announcement took shape when Sonu Nigam visited the T-Series studios on September 26, a visit that included paying respects to Lord Ganpati, the revered elephant-headed Hindu deity. During this visit, he seized the moment to capture a heartfelt reunion with Bhushan Kumar through photographs.

Sharing his exhilaration and news of the collaboration, Sonu Nigam took to Instagram to declare, “My Brother #BhushanKumar and I are bringing back a classic song which has always been close to our hearts ❤️🎶#BitterBetrayals first song from T-Series Solos coming to you on 29th September!”. Accompanying this announcement was a reel featuring Sonu Nigam and Bhushan Kumar, creating a buzz about their upcoming project — Bitter Betrayals, the inaugural song of the T-Series Solos series.”

 

View this post on Instagram

 

A post shared by Sonu Nigam (@sonunigamofficial)

The revelation of this collaboration sent shockwaves of anticipation and joy through Sonu Nigam’s vast fanbase. Admirers of the iconic singer expressed their excitement, gratitude, and affection on social media, recounting how his melodies have touched their lives and made their childhoods special.

As the clock ticked towards the much-anticipated release, Sonu Nigam’s latest track, “Bitter Betrayals,” has made its grand debut today. This song marks a significant addition to the T-Series Solos collection, promising a rich auditory experience for music enthusiasts.

 

View this post on Instagram

 

A post shared by Sonu Nigam (@sonunigamofficial)

Here’s how Twitter reacted:

Truly one of the best of Sonu Nigam ! Guys here is the nostalgia#SonuNigam pic.twitter.com/xW6KYpfGkq

— Anamika (@Anamika00172437) September 29, 2023

This song is my best song till date I love this song #SonuNigam pic.twitter.com/EyxMKF1yvB

— Abhijit ambedkar (@Adi01684554) September 29, 2023

Every words of this song is really good and heart touching ❤️#SonuNigam pic.twitter.com/hH7UbT53d8

— Maari💥 (@Manish__079) September 29, 2023

In another feather in his cap, Sonu Nigam’s musical prowess continues to resonate with listeners worldwide. His presence on Spotify has surged to 16.8 million monthly listeners, reaffirming his status as a beloved and influential figure in the music industry. As fans and listeners shower praises upon “Bitter Betrayals,” it’s clear that Sonu Nigam’s legacy as a musical virtuoso remains unwavering.

This exciting collaboration between Sonu Nigam and Bhushan Kumar serves as a testament to the enduring power of music to unite and rekindle partnerships, emphasizing the unbreakable bond that artists share with their audience. With “Bitter Betrayals” as the inaugural offering from T-Series Solos, it’s poised to be an auditory treat that leaves an indelible mark on the world of music.