New Delhi: The One District One Product (ODOP) programme of Yogi Adityanath government is proving to gamechanger in employment generation. According to reports, the scheme alone has generated over 26 lakh employment opportunities in the state in last 8 months.
According to statistics of Micro Small and Medium Enterprises (MSME) department, 6,65,740 new units were started last 8 months, in which 26,62,960 people got employment. Out of this, 2,57,348 workers got employed in the already operating units.
Speaking on the ODOP programme, MSME Additional Chief Secretary Navneet Sehgal today said that the ODOP programme is paving the way for creation of ‘AtmaNirbhar Uttar Pradesh’.
Speaking at the ‘Uttar Pradesh Samvad’, Sehgal said, “the ODOP programme launched by Chief Minister Yogi Adityanath is not only making the state prosper but also tremendously supporting the artisans in improving their livelihood,” he said.
Highlighting the importance of MSMEs in Uttar Pradesh, Sehgal said that Uttar Pradesh has the largest number of MSMEs in the country with almost 14% of the total.
“We have traditional industrial bases or clusters in the state which have been existing here for over a century. Thus, there has been a tradition of small scale industries in Uttar Pradesh, but unfortunately it has been ignored. Now, as a special campaign, Chief Minister Yogi Adityanath introduced the ODOP scheme which aims at promoting the micro and small industries of a particular product to help them improve their productivity, profitability and also help the artisans in these clusters to improve their livelihood,” he said.
He also informed about MSMEs contribution to exports and said that the traditional industries are contributing to almost 80% of our total export.
“Our exports are increasing and these MSME products can compete with any other product in the world. The exports have risen in the last 2 years and there has been a jump of almost 38%, and 80% of these export are from artisan-based clusters,” he said.
“We have been working on each product and each district as a unit to create a kind of document about how these industries could be helped in raw material procurement, skilled labour availability and finance and designing besides packaging and marketing. This is a total campaign for shaping the atmanirbhar UP and give a boost to ‘vocal for local’,” he said.
MSME Saathi app
He informed that MSME Saathi app was launched to enhance productivity as well as build better co-ordination between banks and MSME units.
“The state government has launched the MSME Saathi app which is linked with all the concerned banks and departments and now the MSMEs are contacting us about their problems through this app and they are being resolved as well,” said Sehgal.