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‘8 missed calls from mom’: Ola cabs’ notification irks netizens on social media as it hurts their sentiments

Netizens took to the micro-blogging site to express their views that Ola’s notification did not cause anything other than anxiety.

Bornika Das
OLA

New Delhi: Ola received criticism on social media after its poor marketing strategy. The Bangalore-based cab aggregator company decided to share a notification that read, “8 missed calls from mom” to their several loyal customers. However, the notification was not gladly accepted by them.

The notification read, “8 missed calls from mom” followed by “she wanted to tell you that there’s 40% off on fruits and veggies at Ola Dash. She also wants you to stop eating bahar ka khana so much.” The customers did not appreciate the marketing strategy and backlashed them calling it a “terrible clickbait.” Besides, the customers pointed out various aspects of the promo such as panic-mongering and also insensitive to those who may have lost their mothers or happen to live away from home.

Netizens took to the micro-blogging site to express their views that Ola’s notification did not cause anything other than anxiety. One of the users commented, “8 missed calls from mom? #ola Please stop your annoying notification stunts. There is literally no option to stop these notifications. There are some basic marketing ethics, go read up on that. @olacabs.”

Here are some of the reactions by the netizens:

This incident comes after e-commerce company, Flipkart landed in trouble for their Women’s Day campaign. On International Women’s Day, Flipkart sent out a message promoting kitchen appliances which many people slammed on social media.