However, the Pakistan Cricket Board’s (PCB) plan to boycott India could mean that the rivalry, which garners a mammoth amount of money for the ICC, won’t be a cash generation anymore. For the 2024-27 cycle, the ICC has already struck a broadcast rights deal worth $3.2 billion (Rs 27007 crore) and expects to earn around $ 1 billion (Rs 8439 crore) more in revenue from different sources.

