New Delhi: Google has released a new search engine algorithm-based update called the ‘spam update’. The firm has named this update as ‘October 2022 Spam Update’. It would take about a week for Google to fully roll out and be noticed in the search results. According to the tech company, this is a global update and affects all languages.
Google Search Central, which helps websites to grow using the search tools and resources provided by Google, tweeted and told about the new update. It also wrote that it will update its ranking release history page when the rollout is complete.
Today we released the October 2022 spam update. Find out more about spam updates at https://t.co/XthD5GF06M . We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfvo3J
— Google Search Central (@googlesearchc) October 19, 2022
Explaining the spam update, Google said that the occasional notable improvements in the working of search spam detection systems are called spam updates. It said that SpamBrain is an AI-based spam-prevention system and Google improves the system to make it better at detecting spam and to help ensure it catches new types of spam so that the websites can function properly.
Google said that the sites that see a change after a spam update should review the spam policies and ensure to comply with them. Sites that will violate the spam policies may rank lower in results or not appear in Google search results at all. If a site makes changes and the automated systems learn that the site has complied with the spam policies for a period of months, this will help the site to grow and show better on the search results.
Low-quality sites tricking users into providing personal information or installing malware are considered spam by Google. Other types of spam include phishing scams, websites disguising themselves as other reputable sites and anything with malicious intent behind it.
Previously, Google came up with a spam update in November 2021 and last year there were some spam updates in June and July as well.