New Delhi : Major edtech Byju's has temporarily paused all its advertisements featuring Bollywood actor Shah Rukh Khan following his son Aryan Khan’s arrest in Mumbai drug case. Shah Rukh Khan has been Byju's brand ambassador since 2017. As per the news agency IANS, Byju's has paused its association with Shah Rukh Khan after social media users criticised the edtech company for endorsing ads featuring the actor. The edtech giant was facing a backlash on social media for the past few days, since NCB busted an alleged drugs party on the Cordelia Cruise ship which was on its way to Goa at mid-sea on October 2 night. Here's how twitteratis reacted to Byju's reacting to ads featuring Shah Rukh Khan : @BYJUS plz change ur brand ambassador. A person who cant teach his own child to behave lawfully,if seen promoting a learning app,it will set a bad image 4 app Plz rethink ur promotional strategy Till @iamsrk is ur brand ambassador,ur app is uninstalled in my family. Remove filmy. https://t.co/pZsHkac2Ff — pinkgulaabi❤️✨ (@PriyankaJ2021) October 8, 2021 @BYJUS remove @iamsrk from advertisement as his son detained in drug case.#नशेड़ी pic.twitter.com/aR55GW4UZ4 — Sujit Hindustani (@geeta5579) October 9, 2021 If Shahrukh Khan @iamsrk had taught his own children instead of other's children through @BYJUS, then this problem would not have come today.#ShahRukhKhan #AryanKhan pic.twitter.com/32DN6GY2b8 — Divyabhushan (@divyabhushan14) October 3, 2021 Dear @BYJUS if you still want to have @iamsrk as ur brand ambassador then I will never ever buy your products for my son. #boycottbyjus #AryanKhan #BoycottBollywood — Gaurav Kalra ???? (@gsmgaurav) October 3, 2021 Aryan Khan is currently in judicial custody, after Mumbai’s Esplanade court rejected his bail plea on Friday.
