‘We stay true to who we are’ says Deepika on the overpricing of her skincare range

New Delhi: Bollywood actress Deepika Padukone has been receiving criticism for the overpricing of her skincare range. The actress launched her skincare brand 82E in 2022 giving competition to many other brands in the market. She was also seen promoting her brands herself, from the night cream to the face serum or even the day cream. The actress was seen in all the commercials of 82E. However, her skincare range was tagged as ‘too pricy’ by many and she has been facing flak for the same. In one of her interviews, the actress clarified the price range of her products, she said whenever a new product is being launched, I am the first one to test it upon herself before trials.

‘We have built a successful brand, we’ll continue to do do’

The actress also said that if I am selling you a product of Rs 2500 then rest assured that I am also using it every day.

The way we have been able to build our brand is by being consistent and true to who we are. That’s how we have been able to grow a successful brand in the past one year and we will continue to do that.” She added that she uses the product herself for one or two weeks or even for months, depending upon her feedback, then she gives a green signal and it goes for a clinical trial.

 

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‘Trolling is an integral aspect of being a celebrity’ 

The Pathan actress also opened up on celebrities facing trolling. She said

“And as far celebrity brands or celebrities in general getting backlash or getting trolled, it’s a part of what we do and I think as long as you put your head down and you keep going, as long as you true and honest to what you do, I think you will always move ahead of the tide.”

Deepika on the Work Front

The actress received success with two block busters Pathan and Jawaan. Her upcoming film is Kalki 2898 AD which is scheduled to hit theatres in 2024. The film is directed by Nag Ashwin with a strong star cast like Amitabh Bachchan, Prabhas, Kamal Haasan and Disha Patani.