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- Published: April 22, 2021 11:12
New Delhi: Keeping up with the promise of an Eid release, Bollywood superstar Salman Khan’s movie ‘Radhe: Your Most Wanted Bhai’ is all set to make it to the theatres and digital platforms on May 13.
The trailer of the film has been released.
The digital release of ‘Radhe: Your Most Wanted Bhai’, however, won’t be available for free. The makers have taken the pay-per-view route, which means that the audience will have to pay a certain amount to watch the movie at their homes. This would not be a part of their subscription to OTT platforms.
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ZEE Studios will be the first studio in India to be adopting a multi-format release worldwide. Speaking on this Shariq Patel, CBO, Zee Studios shared, “The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy. While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay-per-view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film.”
The film will be released on ZEE’s pay-per-view service ZEEPlex which rests on India’s leading OTT platform ZEE5 and also on all leading DTH operators. The actor, along with his studio partner Zee Studios, have opted for this hybrid release model given the rise in coronavirus cases across the country.
‘Radhe: Your Most Wanted Bhai’ will also have a theatrical release and will be available in theaters in all Indian states where the theaters are operational as per COVID protocols. A wide international theatrical release targeting 40 countries across all international territories is also being planned. It will be the first Bollywood film to release theatrically in the UK since the lockdown last year.
The action flick by the Yash Raj Films banner, directed by Prabhudeva, was earlier scheduled to release on Eid 2020, but it could not see the light of the day due to the closing of film theatres owing to coronavirus-induced lockdown.
The movie will see Salman Khan romancing Disha Patani. The flick also features Jackie Shroff and Randeep Hooda.
‘Radhe’ is co-produced by Salman Khan, Sohail Khan, and Atul Agnihotri under the banners Salman Khan Films, in association with Zee Studios, Sohail Khan Productions, and Reel Life Production.
