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- Published: December 9, 2021 20:00
New Delhi: Vicky Kaushal and Katrina Kaif are tying the knot on December 9 at Six Senses Resort, Fort Barwara in Sawai Madhopur, Rajasthan. What can be sensed, Vicky Kaushal and Katrina Kaif will be the new power couple of the industry.
Like Ranveer Singh-Deepika Padukone, Virat Kohli-Anushka Sharma, Saif Ali Khan-Kareena Kapoor Khan, Vicky Kaushal-Katrina Kaif amongst others will be joining the group of the celebrity couple of the industry who will be having a great brand value.
VicKat – A new brand opportunity
Often it is witnessed, that celebrity couples carry a great brand value after their marriage. In the case of Vicky and Katrina, it won’t be any different from the other. The would-be-married couple is expected to witness new brand opportunities coming towards them.
Celebrity weddings become a brand opportunity when big names are involved. Brands and advertisers look for such weddings, given the marketable brand opportunity presented by a new power couple.
Advertising experts suggest that brands focus on the celebrity couple with dominating social media presence as a bigger following attracts more business. This intends to work in favour of Vicky Kaushal and Katrina Kaif. Vicky is considered as one of the hottest actors in Bollywood at present while Katrina has made a good name in the industry over the years. Besides, they enjoy a major fan following and brands won’t miss out on this opportunity.
Flavour of the season
The advertising experts assert that it won’t be a surprise if the brand intends to spend extra more to bring the new couple into town for new advertising projects.
Talking to Business Today, an advertising industry official, Vicky and Katrina could charge as much as between Rs 3-5 crore after their wedding. If this estimate tends to be true, it would be an impressive leap for both the actors.
Most marketing experts feel that brands will not mind paying a hefty amount for them, as being the flavor of the season; the duo will bring credibility to the products.
Brand VicKat v/s other popular celebrity couples
Given the secret arrangement for their D-day, it is not a secret that both the actors are doing financially well at this very moment.
Forbes India Magazine ranked Vicky Kaushal 72 in its 2019 list of top 100 celebs. The national award-winning actor, who featured in films like Sardar Udham, URI, Maasan, earned Rs 10.42 crore in 2019, as per the report by Forbes.
On the other hand, Katrina Kaif ranked 23 in the Forbes 2019 list of top 100 celebrities. Forbes stated that Katrina earned Rs 23.63 crore in 2019 through films and endorsements.
Here are some other power couples who share a magnificent brand value:
Priyanka Chopra and Nick Jonas got married in 2018 and emerged as a powerful couple with impressive earnings and strong net worth. The couple has a combined net worth of $100 million as of 2021.
Virat Kohli and Anushka Sharma are among the top power couples in the country and abroad. The couple has a net worth of approximately $140 million as of 2021.