New Delhi: Zomato Founder Deepinder Goyal on the evening of Monday announced that the company has planned to start the delivery of food within 10 minutes following an order. Ever Since he made the announcement of ‘Zomato instant’ on Twitter, many people are questing the possibility of the new commitment. Netizens have also been mocking Zomato’s new initiative by sharing funny videos on social media.

#Zomato Delivery Partner on it’s way with 10 minutes order. pic.twitter.com/2LVAefXTzV

— Ispider Man (@Alone_Mastt) March 21, 2022

However, Zomato also released details about the service. Below in this article, we are going to explain to you how it will work.

How will Zomato make a quick delivery possible?

Zomato said it is not going to penalise delivery partners for late deliveries and put pressure on delivery partners to deliver food faster.

The quick delivery promise relies on a dense finishing stations’ network, which is located in close proximity to high-demand customer neighbourhoods.

The finishing stations will house best seller items from various restaurants. The food delivery platform said the new model is inspired by Blinkit and other grocery delivery service platforms. Compare to them, Zomato said it is too slow. ”If we don’t make it obsolete, someone else will,” read the Zomato statement.

The company will begin the pilot project in Gurugram by setting up four such station.

Notably, this is said to be the first of its kind initiative in the world.

In the instant delivery service, Zomato said kitchen preparation time will be between 2 to 4 minutes; the average distance travelled to be between 1 to 2 kilometers. The average time travelled has been decided between 3 to 6 minutes.

Interesting breakdown of 10 min vs 30 min via @deepigoyal #Zomato pic.twitter.com/ckqSEPl0Dx

— Chandra R. Srikanth (@chandrarsrikant) March 22, 2022

Zomato answers why 10-minute food delivery service

Zomato said it started the service based on its consumers’ behaviours. It said that ”sorting restaurants by fastest delivery time is one of the most used features” on the app. It also added, ”They (customers) don’t want to plan, and they don’t want to wait.”

In the digital world, we must innovate and lead from the front to survive, said further Zomato. This is the reason, the company decided to launch Zomato Instant.