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Jashn-e-Riwaaz for welcoming Diwali?: Row erupts over FabIndia advertisement; Twitter inundated with reactions

“Deepavali is not Jash-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals”, BjYM President Tejasvi Surya.

New Delhi: Clothing and home-decor company FabIndia is in news recently launched Diwali collection ‘Jashn-e-Riwaaz’. The ad campaign for its new festive collection by the garment brand have not been received well by social media users.

FabIndia in a statement while launching its new collection said, “As we welcome the festival of love and light, ‘Celebration-e-Riaz’ by FabIndia is a collection that beautifully pays tribute to Indian culture; A collection that embraces the colour, atmosphere and personality of the country. Moreover, Fab India said, “This Diwali more than ever we are grateful to all of us for being surrounded by friends and family. This collection symbolizes the spirit of belonging, urging you to adopt crafts. There is no reason why celebrating your roots by respecting our artisans is not part of everyday conversations.”

FabIndia

Bharatiya Janta Party Yuva Morcha (BjYM) National President Tejasvi Surya slammed FabIndia in his tweet saying, “Deepavali is not Jash-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out.”

Soon after Tejasvi Surya’s criticism, #BoycottFabIndia started trending on microblogging site Twitter.

Chairman of Manipal Global Education Mohandas Pai also tweeted, “Very shameful statement by Fabindia on Deepavali! This is a Hindu religious festival just as Christmas and EID is for others! This kind of statement shows a very deliberate attempt to subvert a religious festival!”