-
- Published: September 12, 2023 16:34
New Delhi: In a bid to bolster religious tourism and further establish itself as a premier tourist destination, Jammu and Kashmir has designated 75 new locations.
These diverse destinations encompass iconic pilgrimage sites, ancient temples, shrines, scenic landscapes, and rich cultural attractions. The move aims to attract more tourists, boost revenue, and invigorate the state’s hospitality industry. It also signifies a commitment by the state government to enhance infrastructure, including improved road networks and transportation links, fostering an environment conducive to religious tourism and providing an economic stimulus to the region.
The Jammu and Kashmir administration’s decision comes on the heels of a remarkable milestone. Government data reveals that in 2022, the valley welcomed a record-breaking one crore tourists. Syed Abid Rashid Shah, the Tourism Secretary of Jammu and Kashmir, shared these encouraging statistics during the “Jashn-e-Adab—Cultural Karavaan” event.
Expressing optimism about the region’s tourism sector, Shah underscored the substantial progress achieved. He attributed the surge in tourism to various factors, including the recent G-20 Tourism Working Group meeting held in Srinagar, which he deemed a “game changer” for foreign tourist arrivals.
However, the region’s achievements extend beyond the sheer number of visitors. Shah emphasized the success of government efforts to promote lesser-known destinations. He revealed, “To celebrate local culture, we’ve promoted 75 offbeat destinations. Additionally, 75 destinations have been earmarked for fostering spiritual experiences, and another 75 to enhance religious tourism within Jammu and Kashmir.”
Shah elaborated on the ongoing initiatives aimed at showcasing the region’s natural beauty and cultural richness. He highlighted active participation in International Trade Marts, which engage international tourists, and announced a forthcoming pro-artisan policy intended to benefit the local artisan community.
The government’s dedication to presenting Jammu and Kashmir’s allure to a global audience is evident. Shah revealed that a Tourism Department team was presently in Ahmedabad for a promotional trip that had already garnered significant interest. He emphasized that similar successful campaigns had previously been executed in Cochin and Chennai.
With these comprehensive efforts aimed at fortifying the tourism sector, the prospect of achieving record-breaking tourist figures for the year appears well within reach. As the region continues to embrace both local and international tourists, the future of Jammu & Kashmir’s tourism industry appears exceptionally promising.
