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‘Har Ghar Tiranga’ campaign is creating a sense of national pride among citizens: SK Narvar

The Centre’s ‘Har Ghar Tiranga’ campaign, a part of the Azaadi Ka Amrit Mahotsav, is a significant step to stir patriotic fervour among citizens. The plan is to reach out to over 20 crore homes nationwide by August 15.

PM Modi’s appeal to citizens to display the National Flag at every home to celebrate India’s 75th I-Day will create a sense of bonding and self-confidence among our fellow citizens, says SK Narvar, Chairman, Capital India Corp.

Ques: What is the idea behind the government’s ‘Har Ghar Tiranga’ campaign?

SK Narvar: When we talk of patriotism, the one enduring image that comes to mind is that of the National Flag fluttering high in the air and our National Anthem, Jana Gana Mana, playing in the background. As we celebrate the 75th year of Independence, when a large chunk of India’s current population was not even born, there is an urgent need to instil the feeling of patriotism that the current generation may be lacking.

The Centre’s ‘Har Ghar Tiranga’ campaign, a part of the Azaadi Ka Amrit Mahotsav, is a significant step to stir patriotic fervour among citizens. The plan is to reach out to over 20 crore homes nationwide by August 15.

Ques: What are the things one needs to keep in mind while hoisting the Flag at home?

SK Narvar: The Flag Code was amended on July 20, this year. According to the new rule, “where the Flag is displayed in open or displayed on the house of a member of the public, it may be flown day and night”. Earlier, it could only be flown between sunrise and sunset. We must ensure that the displayed National Flag is not damaged or dishevelled. It should not be displayed in an inverted manner.

Har Ghar Tiranga

Ques: Do you think the government’s amendment to the Flag policy will help generate more livelihood?

SK Narvar: Undoubtedly. Now, even materials like polyester can be used to make flags. Earlier, polyester or machine-made flags were not allowed. With this change, the Flag is now available to the ordinary person at cheaper rates. One can buy a flag for as low as Rs 20-30. Even online portals have been allowed to sell the Tricolour. It will create economic benefits and employment for many in the economy’s lower sections.

Ques: What is the larger goal of this campaign?

SK Narvar: The Centre’s campaign to bring the Tiranga home this Independence Day has caught the nation’s imagination. The changes to the Flag Code of India will enable the ordinary citizen to hoist and maintain the Tricolour at home every day. It has altered the way we consider the National Flag – from a formal affair to one of personal bonding. It explains why this campaign is the need of the hour.

Today, Indians need to feel a sense of purpose and work towards nation-building – a country which is self-sufficient and can be showcased to the world as an example of not only commerce and development but also humanity, peace and spirituality.