Amazon changes app icon after netizens compare it to Hitler's moustache
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- Published: March 3, 2021 18:11
New Delhi: E-commerce company Amazon has renewed its iOS and Android app icon again.
According to Mashable, a month ago, the company introduced a new icon for its mobile apps, replacing the old ‘shopping cart’ icon with one that combined Amazon’s smile logo and a blue adhesive tape strip on a brown background, as a nod to Amazon’s shipping boxes.
https://twitter.com/alexhern/status/1366396140116131842
The problem with that design, apparently, was that the adhesive tape strip looked a bit too much like the moustache of Adolf Hitler, which was noticed on social media. The new design is very similar, but the adhesive tape strip has been redesigned to look nothing like a moustache.
As reported by Mashable, Amazon would not officially admit that this was the reason behind the redesigning icon.
Is it just me, or does Amazon’s new icon look like a happy Hitler face?
Now you can’t unsee this either ? pic.twitter.com/6TY5DOFPZT— Chris ProducerWriter (@VitalRockStudio) March 1, 2021
In a statement to The Verge, the company said it “designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step.”
This is how netizens:
E-commerce company Amazon has renewed its iOS and Android app icon again. pic.twitter.com/aMnFZitTM9
— Narayan (@NarayanIndia1) March 2, 2021
This new Amazon app icon I ain’t see it until someone said it looked like Hitler’s mustache. No I can’t unsee it ??♀️ whyyyy Twitter ?
— Antoinette Dietrich (@SouthernGirl652) March 1, 2021
I didn’t see it at first but once you see it, you can’t unsee Hitler. https://t.co/0Nv2nHMVeK
— Michael Gartenberg (@Gartenberg) March 1, 2021
The new Amazon app icon has less “Hitler style” https://t.co/vOzKq1ng2g
— Giulio Magnifico (@giuliomagnifico) March 2, 2021
The new Amazon app icon looks like Aang pic.twitter.com/DZJ2ZqYM55
— ?????? ? (@connor_elijah21) March 2, 2021
I can get behind this one, I see the resemblance pic.twitter.com/WSlEY638OD
— CamoSquid21 (@CamoSquid21) March 3, 2021
Is it just me, or does Amazon’s new icon look like a happy Hitler face?
Now you can’t unsee this either ? pic.twitter.com/6TY5DOFPZT— Chris ProducerWriter (@VitalRockStudio) March 1, 2021
https://twitter.com/alexhern/status/1366396140116131842