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- Published: June 26, 2023 17:02
New Delhi: As anticipation builds among Apple enthusiasts, the tech giant is preparing for a series of launches in the second half of 2023. Following the successful debut of its Vision Pro AR/VR headset, Apple is now shifting its focus back to its core devices. The company has plans to unveil four new iPhones, multiple iPads, MacBooks, and even more surprises.
Renowned Apple analyst Mark Gurman, in collaboration with Bloomberg, reveals the upcoming lineup. Apple’s September or October event is expected to introduce the iPhone 15, iPhone 15 Max, iPhone 15 Pro, and iPhone 15 Pro Max. Additionally, rumors suggest the potential release of the highly anticipated iPhone 15 Ultra, Apple’s most luxurious smartphone yet. Codenamed N207, N208, and N210, the new Apple Watch Series 9 models will also make their debut alongside an updated version of the Ultra.
When it comes to iPads, Apple usually unveils new iPad Air models in the first half of the year, followed by iPad Pro launches in the second half. However, this year will bring a simultaneous release. Gurman discloses that the company will introduce a new iPad Air (codenamed J507) to replace the current M1-based model. Moreover, revamped iPad Pros with OLED screens (codenamed J717 and J720) are set to take the stage, offering significant updates compared to their predecessors.
Turning our attention to Macs, Apple has plans to launch a new MacBook Air, building upon the success of the recently released 15-inch version featuring the M2 SoC. Gurman’s insights suggest that the upcoming MacBook Air models (codenamed J613 and J615) will likely come equipped with the M3 SoC, Apple’s third-generation custom silicone chipset. Alongside them, we may witness the introduction of an M3 13-inch MacBook Pro, as well as M3 Pro and M3 Max 14-inch and 16-inch MacBook Pros (codenamed J514 and J516). The report also mentions the potential unveiling of new iMacs (codenamed J433 and J434) sporting 24-inch and 30-inch screens.
In addition to these exciting releases, Apple is reportedly working on a range of other products, including the much-anticipated third-generation AirPods and innovative home equipment like smart displays. Furthermore, an upgraded Apple TV set-top box is in the works, boasting improved specifications. However, these particular products may not hit the market until later, possibly next year, or might remain in the internal testing phase and never reach the public. Gurman hints that the next-generation headsets might not arrive until 2025. Simultaneously, Apple is expected to unveil its long-awaited Apple Car.
As Apple enthusiasts eagerly await these forthcoming releases, the tech giant continues to innovate and cater to the evolving needs of its devoted user base.