Decoded: Know why Japan promoting alcohol consumption among youths

New Delhi: It is hard to believe that any government of a country is promoting alcohol consumption among its citizens, especially young adults. You might not trust it but Japan has launched a campaign to promote alcohol consumption in the country. The youths in the age group of 20 and 39 have been asked to purchase Japanese alcoholic drinks such as sake, shochu, awamori, beer, whisky and wine.

However, health experts always say alcohol is majorly responsible for several health issues. Thus, they recommend not consuming alcohol to stay fit and healthy.

Launches Sake Viva campaign

The country’s National Tax Agency (NTA) announced a campaign namely ”Sake Viva!” to promote drinking in its younger population. The campaign aims to revitalise the liquor industry and solve its problems. It also demands youngsters to share business ideas that might help to boost Japanese alcoholic drinks, as mentioned above.

Why is Japan promoting alcohol consumption among youths?

Now, the question is obvious to ask why Japan has decided to urge youngsters to increase their consumption of alcohol. It is reported that by launching the campaign the government is trying to increase its tax collection.

According to NTA, the consumption of alcohol declined in 2020 due to the impact of the Covid-19 pandemic as compared to the year 1995. In the year 1995, the Japanese were drinking 100 litres of alcohol but now the alcohol consumption has gone to 75 litres. This decline in consumption also hit the tax collection of the country.