New Delhi: E-commercial websites and apps have become an inseparable part of our lives up to an extent that even if a single app or site goes down for a few hours, the glitch alone is enough to cause panic and outrage amongst many. Promotion tactics of these sites and the products they sell are the key to a longer retailer-customer relationship with users across the globe. However, the product sold can also draw sharp criticism and even financial boycott for these platforms at times due to various reasons. Previously, we have seen Indian customers calling for a boycott of multinational firm Amazon for selling several products that are dreaming to the nation. Now in a similar incident, Netizens are further calling for the boycott of Indian e-commercial site Flipkart over selling a t-shirt with a picture of late actor Sushant Singh Rajput. The t-shirt in question here displays artwork of actor Rajput accompanied by the quote, "Depression like drowning". Have a look: A user named Rudrabha Mukherjee wrote on Twitter along with a pic of the t-shirt, "I will serve notice to @Flipkart tonight (for approving a material which is defaming a deceased) as a common & responsible citizen". 2. Someone has uploaded this (I have hidden the face printed on T-Shirt) on .@Flipkart which is defaming a deceased. Hence I'll serve a notice to Flipkart team. Also, #BoycottFlipkart for such reasons. Copy to .@withoutthemind di .@divinemitz di .@flipkartsupport A thread. (2) pic.twitter.com/tJLhFh20fJ — Rudrabha Mukherjee ?? (@imrudrabha) July 26, 2022 Various screenshots of the wearable went viral on the microblogging site Twitter, with irked users condemning Flipkart for demeaning the actor and using a dead person for 'cheap publicity tactics'. Country has not yet come out of the shock of Sushant's tragic death. We will keep raising our voice for justice.. Flipkart should be ashamed of this heinous act and should apologize that such incident will not be repeated again.#BoycottFlipkart pic.twitter.com/wEVLPYl5EH — Kashyap (@Kashyap_updates) July 26, 2022 #BoycottFlipkart #BoycottBollywood Smear Campaign Against SSR https://t.co/yO9aEtOJDs — sush 4 ever (@MEENU82433774) July 27, 2022 It's completely a propaganda Every1 knows #sushantsinghrajput was brutally murdered by #drugiewood & till now they r facing wrath of audience so to come out from this spiral they did this & depression is not a fancy word which u use like this (#ssr not depressed) #BoycottFlipkart — SG (@SG68579767) July 27, 2022 #BoycottFlipkart Now Flipkart cm out as t new on t list of abusers of Sushant Singh Rajput Shame on Flipkart You r now earning money on an innocent deceased soul by tagging him as a mental patient Is tat much worst condition u r in right now..?? Sushant 4m Dreamer 2 Achiever — Soma Dutta (@SomaDut96461948) July 26, 2022 @Flipkart why don't you use @deepikapadukone photo for depression msg. She herself admitted being depressed multiple times.@itsSSR never said he was depressed nor can defend himself now. So stop using his name for your business. #BoycottFlipkart — ??AnushreeJustice4SSR?? (@AnushreeMhatre1) July 26, 2022 #BoycottFlipkart How can someone hv t audacity to do such cheap business..?? Tey r tagging a deceased person with wrong, misleading nd defaming alligations of being depressed..!! Remove r product frm ur pages right now Sushant 4m Dreamer 2 Achiever pic.twitter.com/xSx9ljD6Gq — Soma Dutta (@SomaDut96461948) July 26, 2022 @Flipkart @flipkartsupport here, I have fixed your ad. Your welcome. #BoycottFlipkart Smear Campaign Against SSR needs to STOP ?@withoutthemind @divinemitz @shwetasinghkirt @opsinghips pic.twitter.com/j4nP0FO0Rk — Jen4SSR?? (@Jen4SSR) July 27, 2022
