‘Boycott Tanishq’ trends on Twitter over its Hindu-Muslim ad; Netizens vent their anger….

The commercial is a part of Tanishq’s current festive season’s collection ‘Ekatvam’. It has now led to social media outrage.

Written by October 12, 2020 16:08
'Boycott Tanishq' trends on Twitter over its Hindu-Muslim ad; Netizens vent their anger....

'Boycott Tanishq' trends on Twitter over its Hindu-Muslim ad; Netizens vent their anger....

New Delhi: The Indian Internet is no stranger to outrage. An advertisement by Titan Group’s Tanishq Jewellery featuring an interfaith married couple has received severe backlash on Twitter, with ‘#BoycottTanishq’

The advertisement, which was released on 9 October, shows a Muslim family preparing a traditional Hindu baby shower for their pregnant Hindu daughter-in-law.

As per description by Tanishq, “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, cultures.”

The #BoycottTanishq group took to Twitter to trend the hashtag as they outrage alleging that the ad promotes ‘love jihad’ and was anti-Hindu in sentiments.

Watch the advertisement here:

How netizen reacted: