Connect with us

India

‘Boycott Tanishq’ trends on Twitter over its Hindu-Muslim ad; Netizens vent their anger….

The commercial is a part of Tanishq’s current festive season’s collection ‘Ekatvam’. It has now led to social media outrage.

Avatar

Published

on

'Boycott Tanishq' trends on Twitter over its Hindu-Muslim ad; Netizens vent their anger....
Advertisement

New Delhi: The Indian Internet is no stranger to outrage. An advertisement by Titan Group’s Tanishq Jewellery featuring an interfaith married couple has received severe backlash on Twitter, with ‘#BoycottTanishq’

The advertisement, which was released on 9 October, shows a Muslim family preparing a traditional Hindu baby shower for their pregnant Hindu daughter-in-law.

As per description by Tanishq, “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, cultures.”

The #BoycottTanishq group took to Twitter to trend the hashtag as they outrage alleging that the ad promotes ‘love jihad’ and was anti-Hindu in sentiments.

Watch the advertisement here:

https://youtu.be/hEwfhGAaxf8

How netizen reacted:

https://twitter.com/heartgoesboop/status/1315535407048781825?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1315535407048781825%7Ctwgr%5Eshare_3&ref_url=https%3A%2F%2Fwww.news18.com%2Fnews%2Fbuzz%2Foutraged-indians-on-twitter-want-to-boycotttanishq-after-it-shows-hindu-muslim-couple-in-new-ad-2953979.html

https://twitter.com/DamnWeirdGuy/status/1315533660901310467?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1315533660901310467%7Ctwgr%5Eshare_3&ref_url=https%3A%2F%2Fwww.news18.com%2Fnews%2Fbuzz%2Foutraged-indians-on-twitter-want-to-boycotttanishq-after-it-shows-hindu-muslim-couple-in-new-ad-2953979.html

https://twitter.com/bagga_daku/status/1315492776604098560?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1315492776604098560%7Ctwgr%5Eshare_3&ref_url=https%3A%2F%2Ftheprint.in%2Findia%2Fboycotttanishq-trends-after-ad-on-hindu-muslim-marriage-accused-of-promoting-love-jihad%2F521805%2F

https://twitter.com/PRacheni/status/1315453565452914694?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1315453565452914694%7Ctwgr%5Eshare_3&ref_url=https%3A%2F%2Fwww.freepressjournal.in%2Fviral%2Fstop-promoting-love-jihad-boycott-tanishq-trends-on-twitter-after-latest-ad-on-interfaith-marriage

Advertisement