New Delhi: Prime Minister Narendra Modi’s ‘Mann Ki Baat’, a monthly radio broadcast programme on All India Radio (AIR) has helped generate Rs 30.80 revenue, the government told Parliament on 1st day of Monsoon Session. The highest of over Rs 10.64 crore was earned in 2017-18
‘Mann Ki Baat’ is a monthly programme on AIR through which Prime Minister connects with citizens of the country, especially those living in remote parts of the country where TV and cable are yet to make a mark.
“Prasar Bharati has broadcast 78 episodes of the ”Mann Ki Baat” programme till date on its All India Radio and Doordarshan network and also on social media platform,” Information and Broadcasting Minister Anurag Thakur told Rajya Sabha in a written reply to a question.
According to data shared by the ministry, ‘Mann Ki Baat’ fetched Rs 1.16 crore as revenue in 2014-15, Rs 2.81 crore in 2015-16, over Rs 5.14 crore in 2016-17 and over Rs 10.64 crore in 2017-18. It generated Rs 7.47 crore revenue in 2018-19, Rs 2.56 crore in 2019-20 and Rs 1.02 crore in 2020-21.
“The main objective of ”Mann Ki Baat” programme of the prime minister is to reach to the masses across the country through the radio,” the minister said.
Earlier in an RTI query, it was revealed that the revenue from the program was four times the amount that government spends on its advertisement.
