New Delhi: Indian fashion designer Sabyasachi Mukherjee collaborated with Starbucks on a new collection. The designer himself, as well as the drinkware company, announced their collaboration on their official social media pages. Starbucks took to Twitter announcing Sabyasachi + Starbucks limited-edition collection which is all set to hit the stores from April 12. Initially, Starbucks India tweeted, “There’s something brewing between Starbucks and Sabyasachi. It’s exclusive! It’s exhilarating! And it’s coming soon to a store near you. Stay tuned! #StarbucksAndSabyasachi.” There’s something brewing between Starbucks and Sabyasachi. It’s exclusive! It’s exhilarating! And it’s coming soon to a store near you. Stay tuned! ?#StarbucksAndSabyasachi https://t.co/70bSgxwZFG pic.twitter.com/E93bZcNp1L — Starbucks India (@StarbucksIndia) April 6, 2022 “Presenting the Sabyasachi + Starbucks collection! This exclusive range of lifestyle drinkware showcases Indian art and celebrates cross-cultural storytelling through Sabyasachi’s signature interpretation of Toile de Jouy. #StarbucksAndSabyasachi,” Starbucks tweeted posting some pictures of the drinkware. Presenting the Sabyasachi + Starbucks collection! This exclusive range of lifestyle drinkware showcases Indian art and celebrates cross-cultural storytelling through Sabyasachi’s signature interpretation of Toile de Jouy. ?#StarbucksAndSabyasachi pic.twitter.com/Uy7g4bVUyr — Starbucks India (@StarbucksIndia) April 7, 2022 The official Instagram website of the designer in a series of posts mentioned his collaboration with Starbucks. View this post on Instagram A post shared by Sabyasachi (@sabyasachiofficial) However, things did not turn out well as soon as the announcement was made. Several questions were raised regarding the collaboration of the two majors in their own fields. Besides, a range of criticisms followed the post questioning if the Starbucks is set to get more expensive, or would it taste any different with a designer label on the cup. Here are some comments dropped by the Twitteratis: Sabyasachi x Starbucks. Ab kya coffee bhi designer banegi? For 1000 bucks! https://t.co/g0dfu3uTZm — kushal (@kushchronicle21) April 6, 2022 Sabyasachi x Starbucks??!!!????? Handloom filtered cold brew???????? — material gworl (@penisfritter) April 6, 2022 Sabyasachi is collaborating with Starbucks? What are they gonna sell? Hand embroidered coffee mug covers? ??#moneymeetsmoney — Shagun Bansal (@shagun_bansal) April 6, 2022 Will the Starbucks coffee taste any different in Sabyasachi mug...what an odd collaboration... — Kr@ti (@krati_yadav23) April 6, 2022 Sabyasachi collaborating with Starbucks to make unaffordable coffee more unaffordable! — . (@vibhutixo) April 7, 2022 However, the designer today announced that the collaboration with Starbucks is to support ‘Educate Girls’ which is a non-profit organisation that aims in providing education for girls in rural areas of India. Sharing a post, the official Instagram page of Sabyasachi captioned, “Presenting the Sabyasachi + Starbucks @starbucksindia limited edition collection. Tata Starbucks and Sabyasachi have collaborated to support ‘Educate Girls’ —a non-profit organization that mobilises communities to promote education for girls in India’s rural areas. @educategirlsngo. Available 12th April onwards.” View this post on Instagram A post shared by Sabyasachi (@sabyasachiofficial) His last year’s collaboration with H&M also experienced some flak. Responding to all such negative comments and criticism the designer mentioned, “I’ve done many collaborations and each one is diverse, but what I try to do with every collaboration is further the India story, take it forward; if I cannot have an Indian narrative, I don’t want to do it. With H&M it was such a proud moment, it’s like a lifetime achievement award when it comes to recognition of one’s work. It’s only when your label has a strong voice that it can traverse the mind space of many countries.”
