Instagram launches new feature, ‘Branded Content Tag’ in Reels

New Delhi: ‘Branded Content Tag’ is the new feature launched by Instagram. The new feature has been updated on its platform ‘Reels’. After the launch of branded content tag on Reels, it may soon be launched to Live as well.

“We want to ensure creators can clearly disclose when they’re creating branded content, no matter what format they choose to use. To help increase transparency, the Branded Content tag is launching in Reels today, and will begin testing in Live in the coming weeks,” Instagram said in an official blog post.

Instagram is also launching a new workflow where advertisers will have freedom to create Branded Content ads, to post organically on Instagram first.

Branded Content ads in Instagram Stories will now have tappable elements, such as @mentions, location and hashtags.

“We want brands to have access to organic Stories’ creative that is native and authentic to the Stories experience,” said Instagram in its blog post.

Instagram recently launched the ability for businesses and creators to set a minimum age for their branded content feed posts on Instagram.

Now, creators will be able pick a default minimum age or a minimum age for specific countries, or a combination of both.