New Delhi: Shah Rukh Khan’s son Aryan Khan launched his ‘luxury streetwear’ brand D’Yavol. Announcing the brand, Aryan shared a teaser that stars the Bollywood actor and his father Shah Rukh Khan. The advertisement is shot and directed by Aryan himself and the full clip will release on April 25.
The teaser clip shows Shah Rukh Khan putting up a strike to the word ‘timeless’ on a blackboard and he picks up a paintbrush after dropping it on the floor. The clip then introduces the label D’Yavol with the logo and the video ends with a glimpse of Shah Rukh’s face.
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Aryan Khan is the co-owner of the brand with Leti Blagoeva and Bunty Singh. D’Yavol is the second business venture for Aryan as last year he started a premium vodka spirit brand with the same partners and they collaborated with a top global brewing company.
Aryan talked about his brand with India Today and said that currently they are thinking of an apparel line, which will be out in March and will be brought to the customers by limited edition capsule collections, via drops on their web store. He added that as they move ahead with the brand, they will add more verticles to it.
Apart from his business ventures, Aryan is set to make his debut in films as a writer and director and his film will be produced under the banner of Red Chillies Entertainment, owned by his parents Shah Rukh and Gauri Khan. He was also seen at the IPL auctions for his father’s team Kolkata Knight Riders.
