New Delhi: On 12th January, when Naatu Naatu’s name echoed in the ceremony of Golden Globes, it took everyone by surprise. Surpassing stalwarts of western pop such as Rihanna, Lady Gaga, and Taylor swift, it was MM Keeravani who went up on the stage and made history for India.
This came after SS Rajamouli has already lifted up the award for Best Director at the New York Film Critics Circle. Since then, Naatu Naatu tide has quite literally taken over the global stage. Now in just a few hours, we will get to know if this Telugu chartbuster will make and repeat history.
RRR’s Naatu Naatu has survived various nomination rounds and made it to the final battleground of the 95th Academy Awards.
The hype of Naatu Naatu
Naatu Naatu is witnessing surreal hype on the global stage. In a big moment for the Telugu entertainment industry, Naatu Naatu will not only compete, but also be performed at the Oscars.
Apart from Kaala Bhairava and Rahul Sipligunj, the singers of the Oscar-nominated track, American dancer Lauren Gottlieb will also present a dance number on Naatu Naatu.
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For the unversed, Lauren Gottlieb has been a part of the Indian Dance Reality show Jhalak Dikhlaa Ja season 6. She bagged the second position in the show and has worked in numerous Hindi films since then.
International stars like Rihanna and BTS member Jungkook have also extended their support to MM Keeravani’s composition.
JUNGKOOK….❤️?❤️?❤️?
It’s amazing to know that you loved #NaatuNaatu so much.??
We are sending a ton of love to you, the #BTS team, and the whole of South Korea.?? #RRRMovie pic.twitter.com/ktAEfc56xB
— RRR Movie (@RRRMovie) March 3, 2023
Campaign for victory
Director SS Rajamouli and his team haven’t left any stone untouched when it came to overseas campaigning for his movie RRR. The reports revealed that team RRR might have spent as much as Rs 80 crores to promote their film on the global platform. This is five times more than the total budget of Kantara, which was another superhit South Indian movie of the year 2022.
As the RRR Oscar campaign is in full swing, Ram Charan and Jr. NTR have also emerged as the face of Telugu actors in the west. The duo has made separate appearances on many US talk shows.
Presently, Jr NTR is attending a pre-Oscars party, which is hosted by none other than Desi Girl Priyanka Chopra.
Overall, in just a few hours we will get to know if this effort turns out positively at the Oscars ceremony. Till then, we have our fingers crossed for Naatu Naatu.
