New Delhi: The ‘Queen’ actress KanganaRanaut took a dig at the Alia Bhatt, who featured in a commercial of Mohey, a bridal clothing brand. Alia played the role of a bride, who does not abide by the ritual of ‘Kanyadaan’ that happens at some Indian weddings.
Sharing her thoughts on an Instagram post, Kanganawrote, “ We often see a Martyr’s father on television when they lose a son on the border. They roar ‘Don’t worry I’ve one more son, uskabhidaan main issdhartiMaakodunga’.Kanyadaanhoyaputradaan…the way society looks at the concept of (lack of equivalent word in English or Urdu) renunciation shows it’s a core value system. When they start to look down upon the very idea of daan…then you know it is time for re-establishment of Ram Rajya…the king who renounced everything he ever loved only to live the life of a Tapasvi (Monk).”
Alia’s Mohey adv gets thumbs down
The actor, known for not mincing her words, tagged Alia Bhatt, the stylist and the brand and further said, “Please stop mocking Hindus and their rituals. Dharti and women both are mothers in scriptures. They are worshipped as goddesses of fertility. Nothing wrong in seeing them as the precious and very source of existence (shakti).”
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In another post she wrote, “Hinduism is very sensitive and scientific when it comes to gene pools and bloodline. In a marriage, a woman leaves her Gotra and bloodline and enters another gene pool and gotra. She needs not only her own father’s permission but also of all forefathers and ancestors whose blood flows in her veins. For this, smooth transition the father allows her from everyone’s side and releases her from any gotrain. But woke dimwits won’t understand this complex science. Butter to simply ban such ads and shut them up.”
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Abhishek Varman directorial ad features Alia Bhat, who sits as a bride next to her husband-to-be in a wedding mandap. She tells the audience about how much her family loves her, however, keeps reminding her that one day she has to leave them all for the husband’s house. In an internal monologue, she is seen saying, “Am I a thing to be donated? Why only kanyadaan.”
Netizens also protested and slammed the adv as well as the brand for peddling “anti-Hindu” propaganda.
Mohey clarifies on the controversy
In result of the heated reactions over the commercial, the brand issued a statement saying, “In India, weddings are all about rituals and traditions that bring about a happy union. These age-old rituals have been an intrinsic part of our society and one of the most important being ‘Kanyadaan’. Harping upon this ritual and the conventional thought behind it, Our recent DVC featuring Alia Bhatt tries to promote a more inclusive and equal space for women in marriage and in life.”
Previously, Kangana stood against Alia calling her a part of the “nepo gang.” Also, in an interview, she asked Alia to have a “voice of her own.”