New Delhi: The recent release of the Vijay Devarakonda and Samantha-starrer “Kushi” on September 1st has taken the box office by storm, earning rave reviews from audiences. The film, directed by Shiva Nirvana and produced by Mythri Movie Makers, marked a career milestone for Vijay Deverakonda, achieving the status of his biggest opener to date.
The resounding success of “Kushi” has prompted the filmmakers to organize a grand success celebration in Vizag. Vijay Deverakonda, known for his big-heartedness and his dedication to giving back to his fans, announced a special and unprecedented gesture of appreciation.
In an act of unparalleled generosity, the actor has decided to donate 1 crore rupees to 100 families as a token of his gratitude. This remarkable move represents a groundbreaking moment in Indian cinema, with a hero sharing a portion of his remuneration directly with the audience. The selected recipients of this benevolence will primarily be underprivileged and needy families who will receive their share of “Kushi” from Vijay under the banner of #SpreadingKushi.
In his statement, Vijay Deverakonda expressed his heartfelt sentiments, saying, “I am dedicating one crore rupees from my remuneration and a portion of ‘Kushi’s’ earnings to you, my extended family, to share my happiness with you. I will soon choose one hundred families and provide each family with a check of one lakh rupees. I will launch a ‘Spreading Kushi’ form on my social media platforms. It brings me immense joy to know that the financial assistance I provide will contribute to your rent and education fees.”
I wanted to share my success & happiness with you ❤️
So decided to share 1 crore from my #Kushi earnings with you. 100 families will be given 1 lac each!
Apply below. It would make me happy if it really helped someone.https://t.co/U8A3bVp1kn#SpreadingKushi ❤️#DevaraFamily…
— Vijay Deverakonda (@TheDeverakonda) September 5, 2023
In addition to his benevolent announcement, Vijay Deverakonda addressed certain challenges that the film and its success have faced. He expressed concern about fake BookMyShow (BMS) ratings and counterfeit YouTube videos and reviews that have targeted “Kushi.” He emphasized that despite these adversities, the film’s achievements are a direct result of the unwavering love and support of fans and the audience.
He asserted, “We have encountered several attacks on me and our film. There have been fabricated BMS ratings and counterfeit YouTube videos circulating about ‘Kushi.’ Numerous fake accounts have been created, and false YouTube videos have been disseminated. Nevertheless, our success and these impressive numbers are solely attributable to the love and devotion of our fans and the audience. You are the driving force behind our success.”
