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Ankit Baiyanpuria: Changing the landscape of Indian social media influencing

Ankit Biyanpuria rose to fame after the videos of his 75-hard challenge goes viral on the internet.

New Delhi: With over 692 million active internet users in India, social media influencing has become a legitimate career option for people of the country to pursue.

Every day, we read news about how someone became an overnight fame just from one video or, nowadays, a reel or shorts.

A simple dance step or lip sync video without much effort can make you an overnight sensation these days.

However, one influencer, instead of going for an easy mode to get his viewers, decided to make his name by completing one of the hardest challenges out there in the form of the 75-hard challenge.

The influencer we are talking about is none other than the Haryana-based fitness influencer, Ankit Biyanpuria.

 

The wrestler-turned-influencer

Ankit used to be a mud wrestler, but his shoulder injury in 2022, side-lined him from the ring. It was then he decided to shift his focus towards social media, with his 75-hard challenge videos after getting influenced by American fitness expert Andy Frisella.

Ankit impressed his fans with his strict, disciplined routine, added with his sweet nature and the toping of his iconic opening lines,” Ram Ram Bhai Sareya Ne.”

Ankit and his unique approach

The thing that separated Ankit from other influencers is that along with his physical health, he also displays the importance of mental health, by being seen reading spiritual books like Bhagwad Geeta and Shiv Puran at the end of his videos.

 

Rise to fame

Ankit started to get popular ever since he started his 75-hard challenge series, but the numbers skyrocketed during the final stages of his challenge, as everyone wanted to see him completing this intense workout challenge.

The numbers were so high that he rose from 1 million followers to 2.5 million followers in just 28 days.

Ankit currently has 4.6 million followers on his page and is still going strong as he announced that he will continue his 75-hard challenge and will make it 150-hard challenge.

 

What is 75-hard challenge

The 75 Hard Challenge was developed by Andy Frisella and is a 75-day workout routine that aims to develop mental toughness by having participants complete a set of 5 exercises each day in accordance with its guidelines.

75-hard challenge rules

All five of the following tasks must be finished by participants each day.

  1. Start a diet.
  2. Perform at least 45 minutes of exercise twice daily, one of which should be outside.
  3. Throughout the day, sip 4 litres of water.
  4. Read 10 nonfiction pages per day.
  5. Every day, take a snapshot of your development.

A participant must restart on day 1 if they fail to finish all of the duties before turning in for the night.