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Heineken introduces sneakers with real beer in their soles: Watch here

Some people also wanted to buy a pair. According to Ad Week, there will be a total of 32 pairs of Heinekicks. Later this year, seven of them will be on show in Singapore.

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New Delhi: In the modern day, strange footwear and clothing inventions have swept the market. People are embracing their unique selves and seeking out unconventional items. Heineken, a beer company, has developed shoes that are filled with beer after understanding the task. You did read that correctly. The footwear, known as “Heinekicks,” will make you feel as though you are “walking on beer.” We’re not kidding either.

Dominic Ciambrone, a well-known shoe designer commonly referred to as the “shoe surgeon,” worked with Heineken. According to the manufacturer, the sneakers are made to highlight Heineken Silver’s smoothness. Each pair of lace-up sneakers contains a metal bottle opener and is decorated in green, red, and silver to match the hues on Heineken Silver bottles.
Real beer has been put inside the soles of the shoes. Don’t trust our word? View this.


Heineken also tweeted the astounding information. “Beer for your bottom.” created in association with renowned shoe designer Dominic Ciambrone to honour Heineken Silver’s smoothness. According to the post’s caption, you don’t wear Heinekicks every day, but you also don’t get to step on beer every day.

Here are some Twitter reactions:

Internet users expressed their thoughts in the comments area after becoming quite curious. Some people also wanted to buy a pair. According to Ad Week, there will be a total of 32 pairs of Heinekicks. Later this year, seven of them will be on show in Singapore.

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