IPL 2021: MS Dhoni’s features in two new avatars
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- Published: March 15, 2021 14:57
New Delhi: Chennai Super Kings captain MS Dhoni left his fans stunned with his new ‘Monk’ avatar. As IPL 2021 gets ready to roll, the organisers are releasing ad campaigns to set the mood for cricketing extravanza.
??? – our faces since we saw #MSDhoni‘s new avatar that could just break the Internet! ?What do you think is it about? pic.twitter.com/Mx27w3uqQh
— Star Sports (@StarSportsIndia) March 13, 2021
India’s leading sports broadcaster, Star Sports, kick-started with their new IPL campaign- ‘India Ka Apna Mantra’. The campaign is to salute the attitude of the generation that is reconsidering conventional rules of the cricket game to overcome invincible challenges. From Virat Kohli channeling his aggression to be called as ‘King’ to Rohit Sharma’s hunger for continued success.
As a part of #IndiaKaApnaMantra, Star Sports has launched two promotional advertisements featuring MS Dhoni in two avatars. The advertisement captured the success mantra and emotions of the players in their chase for success and excellence
The first promo shows Dhoni as a Monk, It took place in a martial arts training camp, where Dhoni can be seen teaching the young monks on how Rohit Sharma acquired his nickname as ‘The Hitman’.
#VIVOIPL salutes the new Indian spirit that is eager to innovate and rewrite the rulebook.
Will history be created yet again this IPL?
Join us in celebrating #IndiaKaApnaMantra.
LIVE from Apr 9 | Broadcast starts 6 PM, Match starts 7:30 PM | Star Sports & Disney+Hotstar VIP pic.twitter.com/6IcKGwy4np
— Star Sports (@StarSportsIndia) March 14, 2021
“IPL 2021 is returning to Indian soil with a lot of anticipation across the country. Fans are excitedly looking forward to what promises to be a very different IPL. Our campaign ‘India Ka Apna Mantra’ reflects the resilience, determination and enterprise of the nation. We believe IPL is a platform for the expression of the same ‘nothing is impossible’ spirit on the field. Hunger for success in the IPL inspires players to take risks and challenge conventional wisdom,” Sanjog Gupta, Head of Sports, Star India stated.
“And it is their inner belief and indomitable ‘must do’ spirit that drives their commitment. We see this as a ‘capturing the mood of a generation’ campaign – one that reflects a more confident, enterprising, entrepreneurial attitude of the country. With the campaign launch, we are geared up to engage millions of fans and offer them high-quality content clubbed with innovative and immersive experiences,” he further added.
In the second film, the students are playing cricket in the camp. Captain cool can be seen teaching the kids how the hunger for success can become a driver for excellence. Dhoni could also be seen citing Virat Kohli’s example and asking boys to be combative and aggressive like him.
The new Indian spirit that innovates, redefines & achieves greatness is what #VIVOIPL is about!
Whose mantra will bring success this time?
Join us in celebrating #IndiaKaApnaMantra.
LIVE from Apr 9| Broadcast starts 6 PM, Match starts 7:30 PM | Star Sports & Disney+Hotstar VIP pic.twitter.com/XiHpNsNnjK
— Star Sports (@StarSportsIndia) March 14, 2021