This Diwali, go ‘vocal for local’, help local craftsmen prosper, appeals Union Minister Smriti Irani

New Delhi: As the nation battles the onslaught of Covid-19 epidemic, Prime Minister Narendra Modi’s clarion call for ‘turning crisis into opportunity’ and ‘go vocal for local’ appeal is finding strong resonance among public.

With Diwali approaching, Union Minister Smriti Irani has appealed to people to go #Local4Diwali.

Taking to Twitter, Union Minister wrote, “Prime Minister has called for making ‘Vocal for Local’ campaign into a public movement. Let’s come together and purchase local products as it will encourage and empower local artisans and craftsmen.”

PM @narendramodi जी ने इस दीवाली पर ‘Vocal for Local’ की मुहिम को एक जन आंदोलन के रूप में परिवर्तित करने का आह्वान किया है। आइये #Local4Diwali बनें और आस-पास के छोटे शिल्पकार व व्यापारी भाइयों-बहनों से वस्तुओं की खरीदारी कर उन्हें प्रोत्साहित व उनके घरों में खुशियों के दीप जलाएं। pic.twitter.com/HMPozr7O6p

— Smriti Z Irani (@smritiirani) November 9, 2020

Union Minister also posted a video on Twitter account, asking her followers to ‘take pledge to buy local’. The video has found strong traction and has fetched more than 40,000 views in just 1 hour.

#Local4Diwali – This Diwali pledge to buy local!

Help local craftsmen and businesses to prosper & support ‘Local for Vocal’ movement for an ‘AatmaNirbhar Bharat’ as envisaged by PM @narendramodi Ji. pic.twitter.com/fM1MKkwuVG

— Smriti Z Irani (@smritiirani) November 9, 2020

Another BJP MP Babul Supriyo tweeted from his verified account and urged all to go vocal for local.

PM Shri @narendramodi has given a clarion call to promote local products and be vocal for them.

This Diwali, let’s support our craftsmen, artisans and local businesses and be the reason for their celebration. Buy local handmade products. #Local4Diwali pic.twitter.com/LUWoJUEYaG

— Babul Supriyo (@SuPriyoBabul) November 9, 2020

“PM Shri @narendramodi has given a clarion call to promote local products and be vocal for them. This Diwali, let’s support our craftsmen, artisans and local businesses and be the reason for their celebration. Buy local handmade products. #Local4Diwali,” he tweeted.

‘Vocal for Local’ is the Diwali theme this year

Local craftsmen and artisans are said to be in big demand this year. Not just Centre, state governments are also taking steps to ensure expansion of local trade and consumption.

Many Bollywood celebrities have urged people to respond positively to government appeal to promote local businesses during Diwali.
Sikandar Kher took to his Instagram and shared a video of himself encouraging his fans to ‘Go Local’ this Diwali.

He captioned the video as, “Look spanking this Diwali. Support our local artisans and textile establishments.” He added #Local4Diwali and tagged Minister of Textile, Smriti Irani on the post.

 

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Look spanking this Diwali. Support our local artisans and textile establishments #Local4Diwali @smritiiraniofficial

A post shared by MyselfSikandarThisSide (@sikandarkher) on Nov 8, 2020 at 10:02pm PST

TV actress Mouni Roy took to Instagram handle and encouraged her fans to buy things and apparel from home-grown textile companies, establishments and designers.

 

View this post on Instagram

 

I feel most like myself in indian outfits! I love em! Our weavers and artisans are our national treasures. They have been bringing us joy, colouring our lives and lighting up our homes for years. As we navigate through these challenging times, it is our responsibility to support them and our home grown textile companies, establishments and designers. On National Handloom Day, I am exhilarated to have bought some beautiful diyas from a local shop and shopped for a lovely ethnic wear designed by an extremely talented local designer and now it’s your turn to go #Local4Diwali.

A post shared by mon (@imouniroy) on Nov 9, 2020 at 2:09am PST