Vocal for Local

The craft repertoire includes Ikat, Shibori, Banarasi, Bagh, Ajrakh to Jamdani, Tangail, Chanderi and many more. The Indie range is sourced from over 50 GI crafts clusters from across India - including Gujarat, Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, Odisha, Bihar, Jharkhand, Telangana, Andhra Pradesh and West Bengal.

Prime Minister Narendra Modi urged all spiritual leaders to promote "AtmaNirbharta" (self-reliance) by going vocal for local.

Taking to Twitter, Union Minister wrote, “Prime Minister has called for making ‘Vocal for Local’ campaign into a public movement. Let’s come together and purchase local products as it will encourage and empower local artisans and craftsmen.”

Days ahead of Diwali, Prime Minister Narendra Modi on Monday handed over 30 development projects to his constituency Varanasi via video conferencing.

These bamboo cookies have more nutritious value than normal cookies as the young bamboo shoots used for the preparation are rich in nutrients and low in fat and sugar.

"I urge you too, all of you be healthy. Keep following mantra of ' do gaz ki doori' and always use gamcha, face cover and mask. Do not be careless," said PM Modi

The resolve to boost domestic manufacturing through the vocal for local strategy is commendable. It will not only give a fillip to local industry but will also harness country’s diversity which lays hidden in the numerous towns and villages.

Many commentators have said that Modi's address was a Narasimha Rao's moment. It was a Modi's Modi moment for the future leaders to emulate while in a crisis.