BIBA, the home-grown ethnic brand touches the 300-store milestone

New Delhi: BIBA the home-grown ethnic brand touches the 300-store milestone despite a pandemic. This is the reflection of the brand’s resilience and foresight to keep growing not just with retail expansion but also with product diversification. This year BIBA also entered the fragrance market with its brand called ‘Spelle’ while doing well in its core product offerings.

The brand has opened its 300th store in the pink city India-Jaipur. Located at Ahinsa Circle, Ashok Marg in Jaipur, the store is spread across an area of over 3500 sq. ft. It is aesthetically pleasing and has an attractive facade that entices customers & onlookers alike. In the store there is signature displays and innovative design layout.

BIBA has well established itself as a go to brand for women who seek elegant, chic, stylish and modern designs for work, special occasions, weddings and more. Aside from that, the brand is focusing on non-metro cities to spread its wings. It is attempting to capitalize on the growing rural demand. Aside from its extensive network of physical stores across the country, the brand also sells through its online store. The brand, which started in Mumbai in 1988, is currently working to expanding its product line and enhancing store experience to keep up with changing consumer trends.

300th store opens in Jaipur

Commenting on the opening of first flagship store in Jaipur, Mr. Siddharath Bindra, Managing Director, BIBA said, “We are delighted to open our 300th store in Jaipur. This store has been designed with our new retail identity and design that allows customers to browse through various product categories with ease and we ensure their experience is a fantastic one. The store has a large selection of Biba, Biba Girls, and jewellery, allowing our customers to choose the best of fashion and complete their look. We will continue to expand our retail footprint and look forward to many more customers experiencing BIBA.”

Store Address: BIBA Apparels Pvt. Ltd., D-38, Ahinsa Circle, Ashok Mar, C-Scheme, Jaipur-302001, Rajasthan

For more information, please visit: www.facebook.com/BibaIndia and http://www.biba.in/

About BIBA:

BIBA, a synonym for pretty women in Punjabi, is literally a home-grown ethnic wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting a fantastic response from the local communities, including many film stars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend-setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric. The popular demand from its avid patrons led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 15 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA launched the Biba by Rohit Bal designer wear collection.

BIBA products are available through 300+ stores across 126 cities in India, apart from the presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations like Shoppers Stop, Myntra, Images Group for being the ‘Most Admired Women’s Indian Wear Brand’ on many occasions credited to its innovative designs, fit, silhouettes and varied colour palette. Our Founder & Chairperson Mrs. Meena Bindra has recently been awarded the Lifetime Achievement Award by CMAI and Franchise India for her contribution to the apparel industry. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for the overall growth of the brand.