New Delhi: E-commerce giant Myntra came under fire on Monday morning as the hashtags #BoycottMyntra & #UninstallMyntra started trending among the top trends on the microblogging site Twitter for its old Hindu-Phobic graphic image. The advertisement, dating back to 2016, created uproar then and is now back to haunt the e-portal. The online shopping portal has denied sharing any ‘anti-Hindu’ content but the netizens offended by the advertisement have been unsparing.
The advertisement featuring Myntra logo is an illustration based on a scene from the epic Mahabharata. The illustration shows Lord Krishna shopping online for an “extra long” saree on the Myntra app during “Draupadi cheerharan”. The e-commerce portal also faced a backlash in 2016 for the illustration, seen as an affront to Hindu gods. The e-commerce portal had then categorically denied any association with the advertisement.
Today, the same illustration started trending on Twitter, with hordes of netizens sharing their anger against the e-commerce giant for insulting Hindu gods. Many called out the shopping portal for its utterly disrespectful and derogatory portrayal of Hindu gods while others urged others to uninstall the App from their phones.
Myntra draws fire for derogatory adv
#BoycottMyntra #BoycottMyntra#BoycottMyntra @CPDelhi @PMOIndia
Pls take action on them pic.twitter.com/LqVQ7DyvvG— __thetradhindu__ (@NeerajThakare) August 22, 2021
This is not an ad, it is a direct insult to Hinduism & Hindu’s everywhere. It’s time to send a message loud & clear: Anti-Hindu propaganda will no longer be met with passivity. It will be met with action. #BoycottMyntra pic.twitter.com/EThpeT0xrL
— Kavita (@Sassy_Hindu) August 22, 2021
Guy’s this has not been done by @myntra it is a post shared on 2016 which has popped now . I’m not supporting myntra but what wrong is wrong . An I’m not an anti-Hindu . I love my religion but we should not blindly tweet without knowing thefact do fact check once #BoycottMyntra pic.twitter.com/MIH2NDt5v4
— B Sanki (@sanjubhujlthapa) August 23, 2021
Abe yaar pagal hain kya log? #BoycottMyntra but why?
5 saal pehle ka incident hai ye and myntra has said they didn’t create this artwork neither did they endorse it. Bhai ek baar double check to kar liya karo!??♂️Bhakt still trending #BoycottMyntra ??, kuch bhi ?? pic.twitter.com/N3BZKzhcas
— ᴍᴏʜᴀᴍᴍᴀᴅ ʀᴇʜᴀɴ ᴏғғɪᴄɪᴀʟ ✪ محمد ريحان (@MohammadRehan05) August 23, 2021
Happily deleted the #Myntra app today…
U don’t own my religion.
Hindus too have sentiments.
Why don’t you play with other religious Gods??#BoycottMyntra pic.twitter.com/XxYL75vjVV— Adarsh Tiwari (@Rudrawords) August 22, 2021
#BoycottMyntra
diabolically demonizing the Hindus…. If you dare then plz do so with other religions too… I bet u cant ??? #BoycottMyntra pic.twitter.com/7DuP4WR61z— Kunal Shaw (@kunal_shaw7) August 23, 2021
How this online company make u fool on the name of sale
.
Before sale one kurta cost is 700 and. During sale same kurta cost is 1000 ?
.
If u click any product and hold it’s price increases next tym u open and when u buy it same product price decrease?
..#BoycottMyntra pic.twitter.com/hsbBQrx18a— Prateek Mishra (@Prateek79077318) August 23, 2021
I opened Twitter and saw this trend #BoycottMyntra
And checked reasonPic 1 – Reason
Pic – My reaction pic.twitter.com/07P8wK0DaP— Tej Rawat (@Tejrawat85) August 23, 2021
