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- Published: September 22, 2023 10:27
New Delhi: The logo, the wordmark, and the response emojis for Meta’s Facebook have all been quietly altered. The new logo, although seeming to be quite similar to the old one, has been chosen for a somewhat deeper shade of blue, and it has become flatter, but it still uses the letter “f” in lowercase.
#Meta is changing #Facebook‘s logo.
Unlike #Twitter which changes name to X and gets a new logo, the new Facebook logo doesn’t change that much.
It changes only by a tiny bit.
After all, #MarkZuckerberg isn’t at all like #ElonMusk. https://t.co/fgchU3Y5at pic.twitter.com/BoUc1KHDkF
— Eyerys (@eyeryscompany) September 22, 2023
Meta said it wanted to create a new Facebook logo that was “bolder, electric, and everlasting.” All the recent improvements add to the app’s unique character by fostering uniformity in the overall design.
The social media giant’s newly unveiled logo has a more confident representation of Facebook’s primary blue hue, which may or may not be immediately apparent.
Facebook also claims it has created a new colour palette, complete with a new range of colours, tones, and contrast ratios. According to the firm, the broad tonal range of secondary blues not only provides versatility but also offers a sense of balance as a single manifestation of our corporate identity.
“We wanted to ensure that the refreshed logo felt familiar, yet dynamic, polished and elegant in execution. These subtle, but significant changes allowed us to achieve optical balance with a sense of forward movement.” Dave N, Facebook Director of Design said.
According to the firm, the new logo is more readable and uniform because it employs its own proprietary font, Facebook Sans, and a reworked wordmark.
Some people on social media don’t understand the new look.
However, some people began turning the logo into memes and “spot the difference” games.
#facebooknewlogo pic.twitter.com/uXEV4QwXto
— Sheshagiri Deshpandey (@SheshDeshpande) September 21, 2023
Inspired by ‘Shah Rukh Khan’ from ‘Rab Ne Bana Di Jodi’. #Facebook #MomentMarketing pic.twitter.com/4HJpmbCGdI
— SnapUp (@snapuplifestyle) September 21, 2023
Surinder Sahni and Raj Kapoor from #RabNeBanaDiJodi#Facebook #FacebookNewLogo @Meta @facebook pic.twitter.com/2cQ7Wm92XB
— HIRANI JEETU (@IncompleteBanda) September 21, 2023
Ahh, it has changed. I was convinced it looked different last night, but I couldn’t tell what had changed. 🛜 https://t.co/ABHHKtYJTl
— Cole Cameron (@colecameron) September 21, 2023
#Facebook design team explaining the new logo https://t.co/pVTASLZ8tW pic.twitter.com/XSixM0RmX3
— Anil Meena (@AnilMeena_21) September 21, 2023
Facebook when ppl come for their new logo design. pic.twitter.com/cWJdqtFnQ3
— Damian Andrews-Wilson (@thedla36) September 20, 2023
New Logo @facebook pic.twitter.com/yex3wnmWdN
— John Rave 𝕏 (@JohnraveArienza) September 22, 2023
#Facebook unveils their new logo pic.twitter.com/6XxMmkjIhu
— 100 NOT OUT (@100NotOutVK) September 21, 2023
Spot the difference 🤷🏻♂️ @facebook’s new logo 😅 pic.twitter.com/VuSDVqXJrk
— Junaiz (@iamjunaiz) September 21, 2023