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Women investors are exploring cryptocurrencies in recent time, shows study

Among all the women who participated in the study, one-third of them plan to buy cryptocurrencies in 2022.




New Delhi: According to a recent survey by BlockFi, a US-based trading crypto platform, more women investors are getting attracted to cryptocurrencies. Among all the women who participated in the study, one-third of them plan to buy cryptocurrencies in 2022. Out of the one-third, 60% of women said that they plan on buying digital assets within the next few months.

The survey was conducted by a third-party survey panel which took place at the end of January. The survey had 1,031 American women participants between the ages of 18 and 65.

Besides, another study shows a similar situation in India too. India is considered to be second in crypto adoption with young investors constituting a larger section of crypto investors and women being a small part of this growing group. Additionally, data from major crypto exchanges in India shows that around 10-15% of the crypto investors are women and most of them are based in metro cities like Delhi, Bengaluru, Hyderabad, Pune, and Lucknow.


“There’s no better way to learn about something new than by doing — especially when diving into the seemingly complex world of crypto,” said Flori Marquez, founder and senior vice-president of operations of BlockFi in a statement.

According to the report, one in four women participants owns crypto assets, and being a part of that group, most of them have never sold what they have bought.

Women try investing in the most popular cryptos including Bitcoin (BTC; 71%), Dogecoin (DOGE; 42%), and Ethereum (ETH; 18%). However, other subsectors in this space remain largely unexplored by women as only 5% of the women bought non-fungible tokens (NFT) or participated in crypto mining.


Despite women’s investment in crypto, the industry remains to be male-dominated. Among the 121 leading crypto companies, only five or 4.13% have women founders as per the research by Crypto Head. Along with the women, they have men founders as well.

It can be predicted that the number of women investors in the crypto market tends to grow in the coming years. The BlockFi survey found that only 15% of the women respondents found that they have an interest in working with crypto while only 10% said they plan on working at crypto or blockchain-based companies within the next year.