International branding for Yogi’s ODOP scheme, 118 stalls at Dilli Haat to showcase products

New Delhi: One District One Product (ODOP), one of the most ambitious and aspiring projects of Yogi Adityanath is set to expand its footprints outside the state. For the first time, a fair is being organised at Dilli Haat in the national capital, where a total of 118 stalls from across 61 districts of the state will display indigenous products.

The shopping stalls will be set up at Dilli Haat from January 16 to 31. The move is set to give recognition and branding to artisans of Uttar Pradesh as the city’s hotspot is frequented by locals as well as foreign tourists.

The government will also provide free stalls, lodging arrangements, and fare to the craftsmen.

The ODOP scheme, conceived and launched by Yogi government, aims to boost economy of the state by encouraging indigenous & specialised products of the districts.

11,000 ODOP products available on Amazon

After assuming power in UP, CM Yogi started the ODOP scheme to give recognition to ‘Made in UP’ products at the national and international levels.

Under ODOP, the dream project of CM Yogi, one to two products from each district are included. From improving the skills of the craftsmen who make these products to making them available to the market, every kind of assistance is being provided by the government.

With the support of Micro, Small, and Medium Enterprises, more than 11,000 products of ODOP are available on Amazon, and over 50,000 products worth Rs 24 crores have been sold.

It is to be mentioned that from making policies to providing the financial assistance of 82 crores to more than 2,600 entrepreneurs, the Department of Industries has also given its full support and also provided employment opportunities to over 28,000 people in the industries.

The ODOP products which will be put up in the fair include leather products and marble from Agra, Glass products from Firozabad, brass and anklets bells from Etah, Moonj products of Amethi, Terracotta products from Gorakhpur, Chikankari from Lucknow, and Musical instruments from Amroha, etc